HUM at the World Cup

(HN, June 15, 2010) Starting today, HUM News takes its front row seat at the World Cup in South Africa to report on the backstories surrounding the world’s most watched sporting event.

Four countries that fall within HUM’s definition of a ‘geographic gap' are represented at the World Cup. They are: North Korea, Algeria, Ghana and Cameroon.

(Tonight North Korea competes in the first round against Brazil in a sold out match in Johannesburg. The North Koreans so far have held all of their practices behind closed doors).

Along with a small editorial team now on the ground in South Africa, HUM will utilize a team of writers, editors, stringers and commentators spread across the globe. 

The HUM News site at www.humnews.com will serve as the main portal for World Cup coverage. In addition the news agency will be sharing video, audio, images and text with a variety of media outlets, big and small. Instant updates and links to stories will be posted on the HUM News Twitter feed at @humnews.

The World Cup is the second major global sporting event to be covered by HUM. Earlier this year, the Atlanta-based news service deployed a large team to the Vancouver Winter Olympics, where about a dozen HUM countries competed for the medal stand. Over four consecutive days, HUM’s unique brand of coverage was streamed live to Barcelona, where it was displayed at the Intel booth at the Mobile World Congress.

Star Alliance partners Air Canada and Lufthansa assisted HUM’s journey to South Africa.